DOHA- Qatar Airways (QR) has partnered with Grammy-winning artist and entrepreneur Swizz Beatz to launch the Qatar Airways Creative 100 — a new global platform celebrating innovation across art, design, music, technology, and sport. The collaboration was announced at Art Basel Paris 2025, where the airline serves as a Premium Partner for all five international Art Basel fairs.
The partnership between Qatar Airways (QR) and The Dean Collection, co-founded by Swizz Beatz and Alicia Keys, will culminate in the inaugural Creative 100 event at Art Basel Qatar in February 2026. It aims to spotlight influential creators shaping modern culture through their work and ideas.
Qatar Airways F1 Livery on 777-300ER
The Qatar Airways Creative 100 will honor 100 leading figures whose creativity transcends boundaries.
The first names announced include Grammy-winning DJ Black Coffee, Olympic fencing champion Miles Chamley-Watson, Bang & Olufsen CEO Kristian Teär, Dior Homme Jewellery Director Yoon Ahn, and Ferrari Chief Design Officer Flavio Manzoni. From the visual arts, the list features sculptor Kennedy Yanko and painter Patrick Eugene.
Qatar Airways Group CEO Engr. Badr Mohammed Al-Meer said the initiative reflects the airline’s belief that creativity connects cultures and redefines travel. “Our partnership with Swizz Beatz celebrates the visionaries whose ideas shape global culture,” he said.
Swizz Beatz added, “Qatar Airways doesn’t just move people, it moves the world. The Creative 100 will spotlight the most inspiring minds of our time.”
Beyond events, the partnership will influence the passenger journey through merchandise, onboard activations, and exclusive experiences. The collaboration debuted with a special-edition Formula 1 livery on Boeing 777-300ER, marking Qatar Airways’ role as Global Airline Partner, with another livery to celebrate the FIFA World Cup 2026 to follow.
A digital hub for the Qatar Airways Creative 100 will launch soon, featuring films, interviews, and city guides created by artists and innovators. Privilege Club members will gain access to masterclasses led by Creative 100 inductees and invitations to cultural events worldwide.
Earlier in 2025, Qatar Airways announced a long-term global partnership with Art Basel, supporting exhibitions in Basel, Paris, Hong Kong, Miami Beach, and Doha. This collaboration reinforces the airline’s growing engagement with the international art community and its commitment to cultural exchange.
About Qatar Airways
Based at Hamad International Airport (DOH), the World’s Best Airport as recognized by Skytrax, Qatar Airways flies to over 170 destinations.
The airline was named the World’s Best Airline for a record ninth time at the 2025 World Airline Awards, along with titles for World’s Best Business Class and Best Airline in the Middle East.
Qatar Airways remains at the forefront of sustainability as the first Middle Eastern carrier to achieve IATA’s highest environmental certification (IEnvA). It also became the first global airline to be certified under the Buckingham Palace Declaration for preventing illegal wildlife trafficking in aviation.
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