UAE fintech firm launches world’s first app designed to reshape Gen Z’s financial identity

“Yes, this isn’t another finance app with static slides or money hacks,” said Marilyn Pinto, Founder of KFI Global. “It’s the first app built to strengthen a young person’s financial identity, the beliefs, emotions, and instincts that drive how they think, feel, and act with money. Because real change doesn’t start with information. It starts with identity.”